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Integrity

Marketing and media manipulation
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integrity-does-not-involve-feeding-peoples-egos-zero-dean-paper

Integrity does not involve feeding people’s egos in an attempt to manipulate them into getting something you want. Integrity is not being nice with the expectation of reward. Integrity is not preying on people’s weaknesses to meet your own needs. Integrity is not making promises you cannot keep. Integrity is not withholding key information until you have won someone over by fueling their desires. Integrity is not waiting until they’ve signed the dotted line to reveal the fine print or legally manipulative part of the contract.

What those things encompass can be described quite simply as inauthentic, offensive, and manipulative. In a word: bullshit.

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Integrity does not involve feeding people's egos in an attempt to manipulate them into getting something you want.

Marketing and media manipulation
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