Your attention please


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“You just want attention.”

People say this as if it’s inherently bad. It’s not. There is nothing wrong with wanting attention.

Attention is the basis of all marketing and advertising. Attention is what can make or break a product or company. Attention is what every good cause desires.

And if the price of a 30 second Superbowl ad is any indication —

— attention is extremely valuable.

The important part about attention is not so much in wanting it as much as where and what you choose to direct the attention to. Motivation matters.

There is a huge difference between desiring attention solely for your own personal benefit (and ego), and wanting attention in order to have a positive influence on the world at large.

Sadly, many of the people getting the attention — see the tabloid rack or any reality TV show, for example — don’t. And it’s disgusting.

I have a memorable name and an interesting story, and I would be a fool not to use it (where applicable), but I have no interest in fame.

My only real interest in money, beyond just meeting my basic needs (or the needs of my family when I have one), is as a resource to have a larger impact

With one exception…

I also want to bring back the dinosaurs in order to create a giant dinosaur theme park.

But that’s IT!

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*And if I still have your attention, please check out these great people, pages, causes, and companies I’ve helped put a spotlight on in the past. These people would love your attention, too.

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