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Social proof vs social media

Complaining vs Encouragement
A way forward
If my work has helped make a positive difference in your life, please consider saying thanks by making a donation. Every dollar makes a difference. If you cannot afford a dollar, consider leaving some positive feedback. Every form of encouragement is always appreciated. If you like it, encourage it. Thank you. ~ Zero Dean

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Always remember that social media responses are not an accurate representation of people’s actual interest in your offerings. Users of social media platforms are always working against mechanisms that are intentionally kept a mystery.

Be very careful about using the response to something you or someone else posts as an indicator of its actual value. Lots of quality content goes unnoticed. And lots of crap gets promoted. Social media systems can easily be manipulated to make one thing appear more valued or popular than another.

Every platform has algorithms that are designed for the host’s benefit, not your own. And as long as there is a financial barrier between who can afford to pay for views and who cannot, it will never be a fair system based on the quality of the content.

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People can pay for all the things that can make them appear valued, popular, desirable, and successful. People can pay for views, pay for likes, pay for followers, and pay for engagement.

And all these things become part of a psychological phenomenon called social proof. And social proof can easily be leveraged to influence people to act and behave in ways that they wouldn’t if they knew the reality of a situation vs. what marketers and others want them to perceive to be true.

Social proof can also deter people from pursuing a chosen path because they get discouraged when they compare the results they’re getting with the results that someone else appears to be getting. It may simply be that someone is paying for those results. And even if they’re not… as I wrote in It’s your life and your path — keep going“Remember, you’re living your life and walking your own path, not someone else’s. Just because someone else is making progress towards their goals is no reason for you to stop making progress towards your own.”

And as I wrote in Rejection“If you believe in what you have to offer, then don’t stop offering it simply because some of those you offer it to reject it.”  It may not be that what you have to offer is being rejected or ignored at all — it may just be that it is going unnoticed or hasn’t reached the right audience yet.

Related:

Complaining vs Encouragement
A way forward