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If you want more kindness in the world, put some there.
I don’t like pop-ups. But the fact is, they get people’s attention. And here’s the deal, I want your email address. But rather than put a form here that 99.9% of people ignore, I want to provide you with a link that tells you exactly why I want your email address.
I promise it’s not a waste of your time. But if you suspect it is, I get it. (I’ve been tricked before, too).