CONTENT ADVISORY: This blog post is a major change-of-pace from my usual fare and alsocontains strong language. Many people have applauded this post, but you may find it a turn off — and that’s fine.
It is complete bullshit that inauthentic assholes without an ounce of integrity keep rising, while others who try to do right are left to struggle.
I am so tired of seeing douchebags in the news and on the cover of magazines. I am tired of seeing people get famous for being narcissistic assholes.
I am tired of having my privacy violated from all directions as if it is for my own good.
I am tired of seeing the rich get richer and crooks get rewarded with bonuses.
Steal a fountain drink and go to jail. Rob millions of people of billions of dollars and get a bonus at the end of the year.
Get caught smoking crack, even McDonalds would fire you. But if you’re a high-ranking member of the government — where it is your job to be a responsible and trustworthy extension of the voice of the people? No problem. “Everyone makes mistakes.”
I am tired of seeing others get rewarded for cheating the system and playing into people’s fears or making promises they cannot or do not keep.
I am tired of “12 ways to get…”, “3 simple things you can do to…” and “Try this one simple trick…”
This is just manipulative and it’s over-the-top ridiculous.
Why do we keep buying into it? Why do we keep rewarding the people and companies who do this?
There are so many truly good, truly talented people in the world who are truly worthy of promotion, and yet I need to see the fact that one of my friends “likes” that the (cancer-causing) McRib is back at McDonalds while others promoting health, kindness, love, and integrity starve for exposure?
Go seek out someone who hasn’t sold out.
Go seek out someone who appears authentic.
Go seek out someone who doesn’t manipulate people.
Go seek out someone who could use the exposure.
Go HELP THEM.Not the people or companies who sit back and manipulate you and keep getting away with it.
There is a huge difference between fulfilling people’s actual needs and preying on people’s weaknesses or desires. Marketing doesn’t have to be so manipulative.
Don’t try to sensationalize it. Don’t create conflict where none exists. Don’t promise me miracles. Don’t try to bait and switch me. Don’t feed on my fears. Just provide me with the facts. Let me make up my own mind. Stop all the bullshit.
Want to fill a niche? Want to fulfill people’s needs? The answer is integrity. We need integrity in marketing, the media, and our relationships now more than ever.
Prove to me you’re honest, authentic, and have integrity, and you will have a loyal customer/consumer/friend and someone who will work on your behalf to provide honest word-of-mouth for life.
That is far more valuable in the long run than meeting your short-term & short-sighted goals, monthly quotas, and quarterly reports.
Integrity does not involve feeding people’s egos in an attempt to manipulate them into getting something you want. Integrity is not being nice with the expectation of reward. Integrity is not preying on people’s weaknesses to meet your own needs. Integrity is not making promises you cannot keep. Integrity is not withholding key information until you have won someone over by fueling their desires. Integrity is not waiting until they’ve signed the dotted line to reveal the fine print or legally manipulative part of the contract.
What those things encompass can be described quite simply as inauthentic, offensive, and manipulative. In a word: bullshit.
It’s not because you don’t make mistakes. We all do. That’s how we learn. It’s not because you haven’t occasionally come across in a way you didn’t intend. We all do that, too. It’s not because you’re always friendly, always generous, or always think of others before yourself.
The fact is, we’re all a work-in-progress and no one is perfect.
The reason I think you’re awesome is because of what I know you are capable of.
I know how you can make someone’s day simply by showing them appreciation.
I know how you can change a life by offering friendly advice and encouragement.
I know how you can improve upon the things you want to work on just by making them more of a priority in your life.
Perhaps it’s your fitness, your diet, or your relationships.
Perhaps it’s all three.
I know there is an incredibly powerful person in you capable of achieving far more than you ever thought possible. A person who, by striving to add just a little more positivity and kindness to the world each day, motivates and inspires others to do the same.