Appreciation and Gift Giving


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Global manufacturers would like us to believe that holidays are the best time to show appreciation by buying more “stuff” for the people we care about.

And every holiday we do it with cards, flowers, chocolate & confectionaries, and a million cheap trinkets of all kinds made by overworked & underpaid employees in foreign lands.

And we buy into this idea — holiday after holiday — because we like LOVE to be appreciated.

In fact, feeling appreciated is one of our greatest emotional needs. So we don’t tend to mind so much that the primary reason people show us appreciation on holidays is because they are expressly being reminded told to through advertising.

While there is certainly something to be said about being appreciated & showing appreciation on mutually agreed upon and culturally convenient dates, one could make an argument that the most sincere times to show appreciation are those times when a person you care about was simply on your mind and you thought enough of them to take the time to say so. Not because it was a holiday. Not because it was convenient. But just because it felt right and you truly wanted to do it.

I think most people would agree that any time is a good time to be appreciated. But by that same token, any time is a good time to SHOW appreciation, but if you truly want to maximize the experience, the BEST times to show gratitude for those you care about might just be the times when it isn’t a common cultural phenomenon.

(* within obvious social norms)

So if today isn’t one of those holidays — or even if it is! — is there someone you could show appreciation to right now?

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.” — Leo F. Buscaglia

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Appreciation and gift giving

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